Global Management Consulting for a New Era
It’s a kill or be killed world. Most companies have to expand internationally because the comforts of home can be easily upset by foreign competitors arriving on their doorstep. Minimally it’s a defensive move.
If a company doesn’t have to reach into overseas markets, there are so many lucrative opportunities it would seem like an obligation in pursuit of maximizing value. This is the offensive move.
International business is though very different from doing business at home. Countries can have different political systems and they all have their own regulations. If you think it doesn’t matter if a country has an autocratic or democratic government, you may change your mind when a government official arrives and he is collecting on a brand new tax. If you pride yourself on speaking freely, and you freely offer your criticisms on repression in a host country, you could find yourself in trouble.
On the job learning about labor laws can be a real gotcha the first time you want to dismiss an employee overseas. Depending on the country it could be so expensive and time consuming its cheaper to live with a problem employee.
The first time a customer calls and asks where his product is that’s one month late, you may realize that you didn’t think to thoroughly evaluate the impact of a country’s infrastructure.
Have you made up your mind to get in on the growing markets overseas, but find it so complex you’re thinking about rolling the dice on opening an office in Amsterdam, Lagos, Buenos Aires, Riyadh, or Beijing? Before you do that try to imagine how you would address an unexpected issue of some consequence in one of these cities if you had no rights — rights are for citizens.
If you want to tap into the potential of overseas markets and avoid possible pitfalls please give me a call.